VAUGHAN, ON - Foamite's public relations campaign to educate consumers about fire-resistant foam, used in bedding, has generated a lot of interest amongst local fire fighters and sleep experts.

Most people are not aware of the variety of foams available; therefore, it is not surprising that they also do not know that some foams are available in both regular and fire-retardant.

"We believe we have a responsibility to make safer mattresses, but ultimately it is up to the consumer to decide what is best for them", says Bill Lynch, Foamite's Operations Manager.

"In terms of safety, the issue of open-flame resistant mattresses is equally as important to mattresses as airbags were to automobiles ten years ago. Considering that someone in the United States dies in a bedroom fire every day (according to the US Consumer Products and Safety Commission), many of whom are children, we should not wait until regulations are mandatory before we offer safer foam to consumers. Give yourself a chance. Save a little on the thickness or the cover, but make sure that you buy fire-retardant foam for your mattress. It's a no brainer."